Job Description
Description:
The Marketing Coordinator will directly support TM Associates’ portfolio of owned/managed properties by delivering impactful property marketing, advertising, sales and training programs. The Marketing Coordinator collaborates with Marketing Manager, Regional Property Managers, VP’s and on-site staff to maintain and/or improve occupancy and rental income at the sites through the creation and implementation of effective marketing and sales efforts.
As a Marketing Coordinator, Your Primary Responsibilities Include:
• Understand the unique marketing needs of each property and lead the implementation of approved marketing plans
• Research various marketing opportunities
• Execute approved media plans - create listings, load photos, make revisions as needed
• Perform audits of each property’s web presence and make revisions as needed to copy, images, etc
• Maintain and update web content for property websites, tmamgroup.com, social media, and all internet listings
• Create eblasts – write copy, select images, QA, analyze and leverage best practices
• Support Property and Corporate outreach events
• Project manage various types of initiatives, including but not limited to: property websites, collateral, signage, promo items, digital ads, etc.
• Ad hoc projects and tasks as assigned
• Provide reporting and analysis of lead generation and website traffic data
• Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
• Ensure correct source attribution by ongoing testing of tracking numbers, URLs, and emails.
• Closely follow occupancy and lead generation performance for assigned properties
Requirements:• BA/BS degree required
• Minimum of one year of property management experience or equivalent time spent in an entry-level marketing role
• Analytical thinking with previous data analytics and/or marketing experience is a plus
• Positive, can-do attitude and a strong desire to deliver great service
• Drive to continuously learn and develop skills
• Attention to detail and quality of work product
• Fresh ideas and perspectives
• Strong business writing and verbal communications
• Knowledge of Microsoft Office Suite required
• Knowledge of Adobe Suite is a plus
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