Digital Marketing Coordinator - Onsite Job at Eternal Optimist, Louisville, KY

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  • Eternal Optimist
  • Louisville, KY

Job Description

Job Description

Job Description

Role Summary
We’re looking for a hands-on digital marketing coordinator to be onsite and who will focus on developing and delivering content creation for four restaurant concepts — two full-service, upscale dining and two counter-service — each with strong local followings and distinct brand voices. You’ll plan, create, and post all social content. You’ll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept’s digital personality to drive reservations, online orders, and brand loyalty.

What You’ll Do

Social Media

  • Capture and edit daily short-form content (prep, plating, guest moments)
  • Publish posts and maintain content library
  • Manage comments and DMs; escalate as needed to the appropriate managers
  • Provide fast DM/comment response times
  • Track social metrics weekly
  • Maintain a content calendar across all four restaurants
  • Lead storytelling and partner with general managers and owners for alignment
  • Write captions and manage posting schedule
  • Manage and share highlights and event posts
  • Engage with local creators and influencers
  • Maintain brand consistency for each location

Email, SMS marketing and guest journey

  • Build and send email campaigns for each concept
  • Set up basic automation
  • Draft clear, on-brand copy
  • Track basic metrics

Loyalty and guest programs

  • Support the set-up and execution of loyalty programs
  • Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels
  • Keeps guest lists, segments and offers organized
  • Use the metrics within the programs to build guest journeys

Job Requirements

  • 2+ years of digital marketing experience in hospitality or consumer brands
  • Proficient in mobile editing
  • Attention to detail in spelling and grammar
  • Organized with asset management and posting schedules
  • Comfortable working evenings/weekends
  • Working full-time, on-site in the restaurants is required

Job Tags

Full time, Local area, Weekend work, Afternoon shift,

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