Job Description

Job Description

Job Description

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Sales Manager - BMW of El Cajon

Exempt

Job Summary:

The Sales Manager is responsible for overseeing the sales operations of the dealership, including managing the sales team, developing and implementing sales strategies, and ensuring the achievement of sales targets. This role involves driving sales performance, enhancing customer satisfaction, and maintaining efficient sales processes to contribute to the overall success of the dealership.

Essential Functions:

• Develop and execute sales strategies to achieve dealership sales goals and targets.
• Monitor and analyze sales performance, including metrics such as lead generation, conversion rates, and revenue.
• Provide leadership and support to the sales team, including setting performance expectations, conducting performance reviews, and offering coaching and training.
• Recruit, train, and develop sales staff to ensure they have the skills and knowledge needed to succeed.
• Motivate and lead the sales team to meet or exceed sales goals while fostering a positive and productive work environment.
• Handle personnel issues, including disciplinary actions, conflict resolution, and employee development.
• Ensure exceptional customer service is provided throughout the sales process, from initial contact to post-sale follow-up.
• Offer test drives to all prospects. Follow dealership procedures to obtain proper identification from customers prior to test drive.
• Address and resolve customer complaints or issues promptly and effectively.
• Implement and promote customer satisfaction initiatives and programs to enhance the overall customer experience.
• Oversee the sales process, including lead management, vehicle demonstrations, negotiations, and closing sales.
• Develop and implement standard operating procedures for sales activities and ensure compliance with dealership policies.
• Review and analyze sales reports to identify trends, opportunities, and areas for improvement.
• Collaborate with the inventory management team to ensure optimal vehicle inventory levels and mix.
• Monitor market conditions and adjust inventory levels and vehicle pricing as needed.
• Coordinate with the reconditioning team to ensure vehicles are prepared for sale in a timely manner.
• Work with the marketing department to develop and execute promotional campaigns and events to drive traffic and sales.
• Analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results.
• Represent the dealership at community events and promotional activities to enhance visibility and attract potential customers.
• Oversee the preparation and processing of sales documentation, including contracts, financing applications, and vehicle registrations.
• Maintain accurate records of sales transactions, customer interactions, and inventory management.
• Prepare and present sales performance reports to dealership management, including insights and recommendations for improvement.
• Ensure all sales activities comply with dealership policies, legal requirements, and ethical standards.
• Stay informed about industry regulations, market conditions, and best practices to maintain compliance and drive business success.
• Foster a culture of integrity and professionalism within the sales team.
• Directing merchandising and advertising efforts for the new/used-vehicle department.
• Maintain satisfactory attendance
• Performs other related duties as assigned.

Supervisory Responsibilities:

• Recruit, hire, and train department staff.
• Oversee the daily workflow of the department.
• Conduct timely and constructive performance evaluations.
• Manage discipline and termination of employees in alignment with company policies.

Qualifications:

Minimum Qualifications:

• Minimum of 7 years of automotive sales experience.
• Minimum of 3 years’ experience as a Sales Manager.
• Valid state sales license.
• Proven track record in the California automotive industry.
• Valid driver’s license and safe driving record; required to have California driver's license within 30 days following date of hire.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications:

• Strong leadership and team management skills, with the ability to motivate and develop staff.
• Excellent communication, negotiation, and customer service skills.
• Proficient in using dealership management software, CRM systems, and Microsoft Office Suite (Excel, Word, Outlook).
• Strong analytical skills with the ability to interpret sales data and make data-driven decisions.
• Strong verbal communication skills.
• Excellent active listening skills.
• Extensive knowledge of the merchandise sold.
• Ability to anticipate customers’ needs.

Physical Demands:

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.
• Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.
• Prolonged periods sitting at a desk and working on a computer.
• Prolonged periods of standing and walking throughout retail space.

Environment/Noise:

• Work in both indoor and outdoor settings.
• May involve exposure to varying weather conditions.
• Climate controlled.
• Noise level is moderate.

Employee Benefits Include:

• Medical, Dental, & Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Generous Vacation Package
• Inter-Company Transfers and Promotion Opportunities
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug-free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Affirmative Action Employer. We are committed to providing equal opportunity in all of our employment practices, including selection, race (including traits historically associated with race such as hair texture and protective hairstyles such as braids, locks, and twists); religion; religious creed; religious dress/grooming; color; age (40 and over); sex; sexual orientation; gender; gender identity (meaning a person’s identification as male, female, a gender different from the person’s sex at birth, or transgender); gender expression (including a person’s gender-related appearance or behavior, whether or not stereotypically associated with the person’s sex at birth); national origin; ancestry; citizenship status; uniform service member status; military or veteran status; marital status; pregnancy; childbirth; medical conditions related to pregnancy, childbirth, or breast feeding; medical condition (including cancer related or HIV/AIDS related); handicap; physical disability; mental disability; genetic characteristics; genetic information; or any other protected status in accordance with the requirements of all federal, state and local laws. Our Equal Employment Opportunity Policy applies equally to interns and volunteers.

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities:

Company Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities:

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