Job Description
Digital Marketing Manager (Boston Only) Location Boston, MA : NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail).
About the role: We're seeking a highly analytical and data-driven Digital Marketing Manager to join our team to help our consumer-facing efforts. As our Digital Marketing Manager you will plan and execute our digital marketing campaigns across a variety of paid channels to drive user growth and engagement. This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Digital Marketing Manager will report to the Director of Growth. Responsibilities
- Plan, execute, and optimize end-to-end digital marketing campaigns across a variety of paid channels, including paid media, paid search, paid social, SEO/SEM, ASO, and more.
- Drive continuous improvement through A/B testing and data-driven insights, leveraging analytics to enhance campaign performance across critical metrics.
- Monitor and analyze paid campaign performance metrics to track progress, identify areas for improvement, and optimize campaigns for maximum ROI.
- Develop and deliver comprehensive reports, presentations, and insights that inform strategic decisions and drive alignment with overall business objectives.
- Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Social Media) to ensure synergy between digital marketing efforts and broader company goals.
- Stay at the forefront of industry trends, best practices, and emerging technologies in digital marketing, driving innovation and effectiveness in our campaigns.
- Effectively manage digital marketing budgets and expenses for each campaign, ensuring efficient allocation and optimization of resources.
Preferred Skills & Experience
- Bachelor's degree in marketing, business administration, or a related field.
- Minimum of 4 years of experience in digital marketing, with a proven track record of success in driving user growth and engagement.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
- Excellent communication, presentation, and interpersonal abilities, with a knack for translating complex data into actionable insights.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, HubSpot, and others.
- Analytical mindset with a keen ability to interpret data and make data-driven decisions that impact campaign performance and ROI.
- Creative thinker with a passion for staying up-to-date with the latest digital marketing trends and technologies.
Benefits
- Your choice of comprehensive benefits for you and your family's health, dental, vision
- Paid time off for federal holidays
- Competitive pay, stock options, and annual bonus eligibility
- Significant opportunity for promotion or additional responsibilities as the company grows rapidly
- Office location in the heart of Boston with convenience to the MBTA lines
- Work at the cutting edge of high technology that will reshape consumer e-commerce experience
- Casual dress and fun office atmosphere
If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!
Job Tags
Full time, Casual work, Work at office,