Digital and Social Media Marketing Job at Catastrophic Injury Law Firm, Pennsauken, NJ

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  • Catastrophic Injury Law Firm
  • Pennsauken, NJ

Job Description

Job Description

Job Description

Key Responsibilities

  • Social Media Management
    • Create engaging, on-brand content (posts, reels, carousels) across Meta (Facebook/Instagram), LinkedIn, and other platforms.
    • Plan and maintain a content calendar to ensure a consistent online presence.
    • Grow followers and increase engagement through organic and paid strategies.
    • Use Canva and other creative tools to develop visually compelling assets.
  • Content and Email Marketing
    • Develop and distribute monthly email newsletters and drip campaigns.
    • Create lead magnets and funnel content (e.g., landing pages, guides)
    • Collaborate on messaging that resonates with our audience and drives inquiry.
  • Advertising and Funnel Strategy
    • Design and manage Meta Ads (Facebook/Instagram), including audience targeting and retargeting strategies
    • Implement funnel marketing strategies that guide users from awareness to conversion.
    • Design and build landing pages aligned with campaign goals to optimize conversions
    • Optimize ad campaigns based on performance analytics and ROI
  • Analytics and Reporting
    • Track, analyze, and report on the performance of social posts, ad campaigns, and email marketing.
    • Use platform analytics and tools (e.g., Meta Business Suite, HubSpot, Google Analytics, etc.) to guide strategy and improvements.
    • Present actionable insights to the team to enhance reach and effectiveness.
  • Creative Strategy
    • Brainstorm and execute content ideas that are not only visually appealing but also align with the firm's messaging.
    • Develop innovative ways to generate leads and build brand awareness.
    • Stay up to date on social media trends and algorithm changes.
  • Event and In-Person Marketing Support
    • Design marketing collateral for live events, tabling, and conferences, such as brochures, flyers, banners, postcards, and handouts
    • Ensure that all materials maintain brand consistency and communicate our core message.
    • Collaborate with team members to prepare print and digital materials ahead of a public-facing event.
    • Assist with event signage, giveaways, presentation decks, and visual displays as needed.

Requirements

  • 5+ years of experience in digital marketing and social media
  • Proven experience running paid social ad campaigns and funnel-based marketing
  • Strong graphic design skills using Canva or similar platforms
  • Experience designing and publishing landing pages that convert
  • Proficiency with tools such as Meta Ads Manager, HubSpot, Google Analytics, (or equivalent), and scheduling platforms
  • Excellent writing, editing, and verbal communication skills
  • Ability to interpret data and turn it into strategic insight
  • Must be highly creative, detail-oriented, and a self-starter
  • Must be able to work in person at our Pennsauken, NJ office

 

Preferred Qualifications

  • Experience with retargeting, email automation tools, or CRM integration
  • Familiarity with law firm or professional services marketing
  • Video editing skills (for reels, short-form content) are a strong plus
  • Understanding of SEO

Job Tags

Work at office,

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