Job Description

Digital Analytics Intern at UniFirst summary:

The Digital Analytics Intern at UniFirst supports data-driven marketing initiatives to enhance business growth. Responsibilities include conversion rate optimization, A/B testing, analyzing digital behavioral data, and evaluating paid media campaign effectiveness. The role provides hands-on experience with SEO, email marketing, website analytics, and report automation using Excel and Python.

UniFirst Corporation, one of North America’s largest uniform rental and facility service companies, is seeking a highly motivated and dynamic Digital Analytics Intern to join the Marketing team. As a Digital Analytics Intern at UniFirst, you’ll focus on data-driven marketing projects that directly impact business growth. You’ll dive into conversion rate optimization (CRO), A/B testing, digital analytics, behavioral tracking, and paid media campaign analysis. You’ll also gain exposure to SEO, email marketing, and website management.

Please note that this will be a hybrid position based at our corporate headquarters in Wilmington, MA, and will be for the summer internship cycle.

Responsibilities:

• Support CRO initiatives and help design and analyze A/B tests.
• Interpret data from Google Analytics, click analytics, behavioral analytics, and heat maps to identify opportunities for optimization.
• Track paid media campaign performance and recommend ways to improve efficiency and ROI.
• Build and maintain reports/dashboards using Excel (pivot tables, formulas, macros) and Python for automation and analysis.
• Evaluate website performance and user behavior to recommend improvements.
• Collaborate on SEO and email marketing projects to gain cross-channel experience.

• Present insights and recommendations clearly to the digital marketing team.

   

   

  What you'll gain:

   

• Hands-on experience in data-driven digital marketing with real business impact.
• Practical exposure to CRO, A/B testing, SEO, email marketing, and paid media optimization.
• Opportunity to build technical and analytical skills that set you apart in the digital marketing field.
• Mentorship from experienced digital marketing professionals at UniFirst.

• Student currently enrolled in an accredited college/university bachelor's degree program in Marketing, Data Analytics, Business, Computer Science, or a related field.
• Strong analytical skills and ability to turn data into actionable insights.
• Advanced Excel proficiency (pivot tables, VLOOKUP, reporting).
• Basic knowledge of Python for data analysis or automation.
• Exposure to Google Analytics and interest in website performance tools.
• Familiarity with heat map/behavioral tools (e.g., Hotjar, Microsoft Clarity).
• WordPress knowledge is a plus.

• Detail-oriented, motivated, and eager to learn.

   

UniFirst is an international leader in garment & Uniform services industry. We currently employ over 16,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws.

Keywords:

digital analytics, conversion rate optimization, A/B testing, SEO, email marketing, paid media campaigns, Google Analytics, data analysis, marketing automation, behavioral tracking

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